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Product & Experience Design Leader

I build products, brand experiences, and the teams behind them in complex B2B spaces

Hi, I'm Justin Johnson

Design player-coach who loves building and leading

I've spent over 15 years working in early-stage and high-growth product companies to creatively solve challenges and build exceptional product and brand experiences. I'm also passionate about people and care as much about developing an enthusiastic team as much as about what it ships.

Justin Johnson, Portrait

My Portfolio

The projects below include work I've done in full time roles as well as client projects.

Creative Director

UnitedHealthcare

Product Design

Product Prototyping

Design Systems

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Head of Marketing

ConnexPay

Brand & Marketing Design

Web Design

Event Planning

Product Prototyping

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Client Work

Network for Good

Identity Rebrand

Web Design

Collateral Design

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Head of Design

Vertical

Brand Design

Product Design

Product Prototyping

Design System

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Creative Director

Rally Health

Product Design

Product Prototyping

Design System

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Art Director

Spotlite

Brand & Marketing Design

Product Design

Web Design

Product Prototyping

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Independent Project

Charis Courses

Brand Design

Education Design

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Client Work

Marvee

Brand Design

Product Prototyping

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Client Work

J House Studios

Video Production

Motion Graphics

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Client Work

Amazon Kindle

Video Production

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Client Work

Marbella II

Brand Design

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My Background At Work For You

I've spent over 15 years building brands, products, and campaigns.

I've grown and led teams, pitched investors and executives, and implemented AI tools and workflows. My experience has covered early stage startups and a Fortune 5 behemoth. The roles I've played equip me with a well rounded and entrepreneurial approach, most recently including:

Head of Marketing for a ~$45M ARR fintech processing $10B in business payments yearly.

Head of Product & Design for a proptech facilitating $2B of disbursements on commercial construction projects each quarter.

Creative Director for the largest health insurer, responsible for building consumer experiences used by 20M members.

The greatest compliment I've received is from leaders that tell me they sleep better at night because I'm part of their team.

More About My Background

Client & Peer Testimonials

These are just a few of the sentiments I've received from others along the way.

"I worked with Justin through a full brand refresh for our company. The result wasn't just clean, it was sharp, cool, and modern without losing what made it recognizable. He has a rare combination of deep creativity and thoughtful detail. Beyond the brand, he also untangled and built a genuinely complex client application product with the same precision. He hears what stakeholders really mean, not just what they say, and holds his creative point of view firm enough that it never gets diluted by committee. If you want design work that surprises people and sharpens the essence of your brand, he's your guy."
Kristin Sitarz portrait
Kristin Sitarz
Chief of Staff, ConnexPay
"I've worked alongside Justin at two companies and can say he's one of the most collaborative, insightful, and genuine leaders I've encountered. His eye for talent, keen awareness of situations, and amazing creativity are unmatched. I consider myself lucky to have worked with and seen him in action."
Blair Jeffery portrait
Blair Jeffery
Tech Investor & Entrepreneur
"Justin approaches visual storytelling with a business-mind and great design taste, which is rare. He asks the right questions to have collaborators understand the "why" behind decisions or direction. That increases the quality of both thinking and creative output. I can tell that he is always multi-solving to embrace complexity while also recognizing that we need to deliver something."
Abby Ross portrait
Abby Ross
CEO, The Resiliency Company
"Justin was invaluable to me as a startup founder. His designs were beautiful and his work product helped push us forward as a business. He is the type of person who would take on and crush any project I threw at him."
Chris Hill portrait
Chris Hill
Founder & Investor,
Chairman @ Perkspot
"Working with Justin was my first experience in the creative space. It was a formative stage in my life and in my career, and I still reflect fondly upon my time being mentored by him. What struck me then and continues to resonate with me now is his calm demeanor and thorough approach to the practice, execution, and delivery of design. He doesn't let things fall through the cracks, whether that be a user's need or a stray pixel. In a world that seems to be increasingly chaotic, I have no doubt he continues to maintain an unparalleled methodical approach to his work."
Nicole Hunt portrait
Nicole Hunt
Associate Design Director, Optum
"I had the privilege to work on Justin’s team for six years, and he played an integral role in developing my skills and guiding my career. I witnessed him lead many successful projects from ideation to launch with a passion for creating exceptional user experiences. He supported our team through complex organizational changes with humor and empathy. As a leader, he was inspiring, patient and perceptive. I’m grateful to have had such an outstanding role model early in my career, and look back fondly on our time working together."
Bridget Albiero portrait
Bridget Albiero
Design Director, Briefpoint
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